Advertising Agency, Marketing, Agency, Fort Myers, Graphics, New Home, Southwest Florida, Publishing, Real Estate, Sales Displays, Graphic Art, Site Plans, Brochures, Photography. Direct Mail

Annual Reports and Business Plans

I have produced many Annual Reports for local and regional corporations. The Reports contain visual summaries of the coprorate plan plus all the market analysis, competitive strategies and Financial summaries. Many of these companies have used the Annual Reports to help obtain and reinforce their corporate Bank line of credit. A solid presentation is important to investors as well as financial partners in strengthening the relationship.

     In the formative years of First Home Builders the growth of the company was based upon minimal capitalization and establishing and growing financial relationships as well as growing lines of credit was critical to the growth of the company. I did all the marketing and advertising for First Home during this 4 year period, garnering many awards but more importantly growing the company to the largest home builder on Florida's west coast, and one of the nations top 100

I produced several Annual reports and Investor Strategy Reports while growing the company from 50 sales per year to more than 800 sales per year. 

USHOME, is a public company, and although we did not do the national annual report, the local divisions were in need of a stylish Division Annual Report which they used to demonstrate the growth of the division, the local market and the competitive plan for growth of the division. I was fortunate to have been asked to produce this 53 page, hard-bound annual, which was extremely well received and received National Attention.

  As with 2005, the 2006 Division Annual Report had a theme of "Race for Even Flow" and a special race theme. Again with 53 pages we did two versions, One with a hard-bound cover for executives, and another with a soft cover for every employee.

I had the distinct honor of producing the entire Nationally Award Winning  TDH-10 Customer Care program for USHOME.  It included a 72 page staff training manual, 48" wide sales display boards, and Fold Out "Game-Board" customer handouts.  It was so popular that we duplicated it for multiple divisions, and made a version for the LENNAR companies, who were at this time still separate from USHOME.

Most home builders need much more than just marketing materials, they need organizational materials, Sales and training manuals, reports, financial statements, and corporate stability materials.  The above just represents the covers, when in fact each has more than 50 pages of support pages.

I have also published several magazines for local and regional entities. Florida Golfer was partially owned by Sam Snead and J.C. Snead neither of which wanted to actually do the work., Joe Schwantes wrote most of the stories, took much of the photography, and did the layout and production.

I also was asked to do the Production and organizational work on most of the original nine Guardian Title Snapshot programs. I also did the 2-1/2 hour Power Point Presentation with more than 235 frames.

The snapshot ultimately became the NewsPress Market Watch.

Rotlund Homes, is one of the largest Home builders in the upper midwest states, including Minnesota, Iowa etc.  I did all the Marketing and advertising for their Southwest Florida Division and earned the trust of the owners to the extent that they asked us to produce their annual report. Masterpiece also did work for Rottlund Homes in their Tampa Division

Advertising Agency, Marketing, Agency, Fort Myers, Graphics, New Home, Southwest Florida, Publishing, Real Estate, Sales Displays, Graphic Art, Site Plans, Brochures, Photography. Direct Mail